In the last year, I’ve seen wedding hashtags become increasingly popular with couples, and it’s one of the simplest/greatest ideas for wedding guests to have fun with (albeit, it chains them to their phones). To be able to look through pictures in real time, instead of waiting around for someone to post something, or even waiting for the photographer to present you with at least a teaser, provides this level of instant gratification we didn’t have, even five years ago.
But how to come up with a clever one?
In all my years in technology marketing, I was constantly telling companies that they needed to think outside of the box – provide people with something catchy that would stick, that they would be excited to use. For a wedding, it’s no different.
3 Characteristics of a Great Hashtag
- Since there are no restrictions on creating a hashtag, you have to make sure that the one you come up with is the only one for your wedding – make a list of those you are thinking of using. Check Facebook, Instagram and Twitter, to see if it already exists.
- Make sure the hashtag is easy to remember, so that guests will use it. Oftentimes, guests will mistype (or the phone will autocorrect) and they won’t review before they post. Some of those pictures might be lost!
- Make it fun! I’ve seen some pretty creative word play and thus, far more pictures on social media, as a result.
Do’s & Don’ts for your Wedding Hashtag
- Have the hashtag visible on signs, the programs, table tops, and any other printed materials, so that guests are reminded of what the hashtag is.
- Make it easy to remember too, so that there isn’t a chance for guests to misspell it or type in something completely different.
- Test search the #hashtag you want to use and see if others are using it. Double check right before the wedding.
- Be open for some trial and error – have a list of backup options
- Add a “wedding word” like “hitch”, “love”, “weds”, “happilyever” or “newlyweds” to appeal to your guests. Or in our case, we will add in a destination word. Also a good idea – a mashup of your name like “Bennifer” (you get the idea).
- Make your hashtag funny or a little bit bizarre, this will add to the appealing factor of your hashtag. Time to get creative! An acquaintance of mine used her and her husband’s last name to form “#GuayYooGuys (think Goonies).
- Add symbols, dashes or spaces, this will cut the hashtag. A good hashtag only consists of alphabetic characters (a-z, no special accents) and numbers.
- Just use initials and dates. Weddings tend to have these in common and will lessen the chance that it has been used before.
- #Useaverylonghashtagwithoutcapitalletterstodescribeyourwholewedding, because… You can see why.
- #JABGM, would you know what that says? No you don’t… It doesn’t make any sense because it’s the abbreviation of Jane and Bob Get Married.
How to choose the perfect wedding hashtag
With these tips in mind, it should be a clear how to pick the hashtag that suits your wedding perfectly.
Take some time to create a custom hashtag for your wedding that, in a great way, will add social media to the most social event of your life. Make it fun, unique and appealing to use.
Still stumped on how to create one? Check out this hashtag generator here. It won’t give you totally unique hashtags, but it’s a start.